The Association of American Publishers recently announced the "Get Caught Listening" campaign aimed at increasing the awareness for the audio book format. We are very excited about this campaign which is scheduled to start in June. Though the use of audio books continues to increase there is some confusion and misinformation about them. Most of it revolves around choosing to listen to a book versus reading books themselves. The latest statistics published by the Audio Publishers Association shows an estimated 6% growth in audio books sales from 2005 to 2006. More updated information will be provided sometime in the summer but I don’t doubt that it will show continued growth.
Having the AAP kick off the "Get Caught Listening" campaign and separating it from their "Get Caught Reading" campaign is a sign that the publishing industry is seeing the complementary value of reading and listening to books. Like their almost 10 year "Get Caught Reading" campaign the goal is to increase awareness, availability and the value of listening to books in all their different formats ranging from downloads to CDs. The main focus will be on all the joys and the benefits of listening to audio books.
"Get Caught Listening" is incorporating recorded messages from authors like Frank McCourt, LL Cool J and Valerie Bertinelli just to name a few. As mentioned in my post "Audio Book Benefits for the Classroom" the value of audio books as an educational learning tools is also addressed in the AAP press release. I have often received feedback from misinformed parents that listening to audio books may decrease the desire for a child to actually read a book. The Milken Family foundation study cited in AAP press release "found that [educational] programs that included the use of audio books improved children’s proficiency more than programs that did not use them."
As we at CreateTimeAudio gear up for National Audiobooks Month in June we will look for ways to get the word out on "Get Caught Listening" so stay tuned!